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Posts Tagged ‘Travel Marketing’

Americans' Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]

Just 37% of Americans have a positive view of the advertising and public relations industry.

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Facebook Post Interaction Rates By Industry, 2013-2014 [CHART]

The retail industry topped all others tracked in Q3 post interaction rates, with its 4.18% average representing a 13% increase over the year-earlier period.

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Mobile App Consumption Increases By Category, 2013-2014 [CHART]

The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month.

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Marriott Goes Virtual & GoPro Goes Pro [PODCAST]

Episode 66: David and BL discuss Facebook anonymity, the Hong Kong protesters, GoPro NHL deal, Marriott’s virtual reality play, and much more.

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Gmail Tab Delivery & Read Rates By Industry [CHART]

Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.

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Email Inbox Placement Rate By Industry [CHART]

Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.

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Content On Which People Comment Anonymously By Type, June 2014 [CHART]

40% of US internet users said they had commented anonymously.

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Online Purchase Plans By Category & Region, September 2014 [TABLE]

Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.

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Effect Of Notifications On Opening An App By Category, July 2014 [CHART]

Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up.

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Phablet User Persona [CHART]

Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.

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