Travel Marketing Archives - Page 33 of 34

Email Unsubscribe Rates By Industry [TABLE]

Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.

Email Click-Through Rates By Industry [TABLE]

The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.

Unique Email Open Rates By Industry [TABLE]

Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.

Indian Online Travel Sales, 2010-2016 [CHART]

eCommerce in India is rising quickly as consumers turn to the web for products and services, but more than 80% of the country’s online sales come from travel purchases.

Top Mobile Hotel Services Wanted By American Business Travelers [CHART]

Fully 79% of business travelers said they would avail themselves of check-in and checkout services offered on mobile.

Security Of Mobile vs. Credit Card Payments According To Corporate Travel Execs [CHART]

Fully 92% of those polled thought that the security of a plastic corporate payment card was either acceptable or excellent.

Corporate Travelers Who Use Mobile Payments [CHART]

More than seven in 10 respondents said employees were not using mobile phones as a payment mechanism for travel-related costs.

US Online Ad Spending By Industry, 2011-2016 [CHART]

While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.

North American Email Marketing Metrics By Industry [CHART]

Apparel retailers in North America had the highest—and a near-perfect—delivery rate.