Travel Marketing Archives - Page 17 of 34

US Online Ad Spending Share By Industry & Objective, 2013 [TABLE]

Spending by some verticals—including travel and retail—skewed much more heavily toward direct-response advertising.

US Online Ad Spending Share By Industry, 2013 [CHART]

Between 2012 and 2017, investment in online and mobile paid media will increase from $36.80 billion to $62.83 billion, for a compound annual growth rate of 11.3%.

Computer Activities Now Performed On Tablets, December 2013 [CHART]

55% of respondents who own both devices would consider purchasing a tablet as a replacement for their personal laptop or desktop.

Branded Mobile Video Content Completion Rates, Q1 – Q3 2013 [CHART]

47.2% of branded videos initiated by users were watched to completion, with that figure highest for auto (79.8%), CPG (65.7%) and telecom (54.4%) advertisers.

Social Sharing Destination Preferences, Q3 2013 [CHART]

About 20% of content shared to social networks was shared to Pinterest during Q3, up from 16% in Q2.

US Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]

Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.

Apps Americans Use Regularly, November 2013 [CHART]

Weather apps are regularly used by 46% of Americans, easily topping banking/financial apps (29%), music-related apps (28%) and news apps (25%).

Online Product Research Via Computer Or Mobile, September 2013 [CHART]

87.3% liked using their computer for online shopping best, with just 7.4% choosing tablets and 5.3% choosing smart phones.

Smart Phone Owners Mobile Transaction Experiences, November 2013 [CHART]

Some 46% smart phone owners say they have either used or seen someone firsthand use a mobile application that allows the redemption of offers at a retailer or restaurant, up from 40% last year.

Email Click-To-Open Rates By Industry & Device, Q3 2013 [CHART]

Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.