Travel Marketing Archives - Page 12 of 34

US Online Ad Spending Estimates By Industry, May 2014 [CHART]

Mobile accounts for slightly more than 35% of digital ad budgets this year.

US Travel Industry Online Ad Spending By Channel, 2014 [CHART]

Mobile spending will make up 35.5% of the US travel sector’s $4.15 billion in digital ad investments in 2014 as travel marketers make changes to deal with high mobile device usage.

US Travel Industry Online Ad Spending By Objective, 2014 [CHART]

Nearly three-quarters of the US travel industry’s digital spending in 2014 will be devoted to direct-response objectives, as opposed to branding efforts.

US Travel Industry Online Ad Spending, 2012-2018 [CHART]

In 2014, the majority of the US travel industry’s digital ad spending will come from a handful of online travel agencies.

Share of Online Video Ad Views By Vertical, Q1 2014 [CHART]

CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.

Top Types Of Financial Services & mCommerce Sites Visited By Mobile Italians, November 2013 [TABLE]

Nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012.

Affluents Expected Spending Changes, March 2014 [TABLE]

US affluent spending hadn’t completely rebounded: 45.0% of respondents were still being cautious with major purchases, saying they wouldn’t spend on any of the options listed.

US Online Ad Spending By Industry & Channel, 2014 [TABLE]

Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.

US Online Ad Spending Share By Industry & Objective, 2014 [TABLE]

US advertisers will collectively spend upward of $50 billion on digital advertising in 2014.

Air Travelers' Online Behavior [INFOGRAPHIC]

This infographic from Kenshoo illustrates air travelers’ online behaviors.