Using Content For Customer Engagement

Chart: Using Content For Customer Engagement

Marketing leaders believe interactive brand content is helping to communicate brand promise and value, deliver thought-leadership, and differentiate products and services as well as enable demand generation strategies.

Read More

Why Companies Use Events [TABLE]

B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives. Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.

Read More

Types Of Videos Marketers Create [CHART]

Chart: Types Of Videos Marketers Create

More than half of US marketing decision-makers surveyed said they create customer testimonials and product/service overview videos intended for distribution on social media, making those the two most popular types of video.

Read More