Posts Tagged ‘Television’
TV Binge- vs Marathon-Viewing Frequency, November 2014 [CHART]
55% of US TV viewers marathon-viewed at least occasionally, with 21% doing so frequently.
Read MoreTop 7 Reasons For Time-Shifting TV, March 2015 [CHART]
TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content.
Read MoreGo-To Sources For Business Information, November 2014 [CHART]
Search engines remained the most popular source that internet users turned to first for business information, cited by 31%, up from 29% the prior year.
Read MoreTelevision & Streaming Video Penetration, 2012-2014 [TABLE]
34% of US households have streamed digital TV and video.
Read MoreDevices People Plan To Buy In The Next Year, 2013 vs 2014 [TABLE]
Smartphone purchase intent among respondents fell 4 percentage points year over year.
Read MoreWhy People Watch TV Online, October 2014 [CHART]
The desire to watch on their own schedule is one of the primary drivers of online video viewing.
Read MoreTimeframe During Which People Typically Watch TV Shows, August 2014 [CHART]
Nearly half of 18-34 year-olds watched a show after it had originally aired.
Read MoreWhy People Watch TV Online, August 2014 [CHART]
Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.
Read MoreShare of Time Spent Watching Original TV Shows By Device, October 2014 [CHART]
Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV.
Read MoreTV Average Audience Trends, Q3 2014 [CHART]
Overall TV viewership – measured by audience levels – is in fact steady.
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