Posts Tagged ‘Television’
Global Display Advertising Trends [CHART]
The top four trends deemed most important to the future of display advertising, three were related to integration.
Read MoreHow Internet TVs Are Connected [CHART]
Popular connected consoles included Nintendo’s Wii, Sony’s PlayStation 3 and Microsoft’s Xbox 360.
Read MorePost-Ad Actions Of Connected TV Users [CHART]
38% of viewers visited a website mentioned in a connected TV ad.
Read MoreDevices Used To Follow 2012 Olympics [CHART]
94% of consumers who will watch the Summer 2012 London Olympics will do so on a TV, but many will also watch on computers and mobile devices.
Read MoreUse Of Mobile While Watching TV [CHART]
59% of TV-watching tablet owners say they have shopped using their device while watching TV at home in the past 3 months, double the proportion (29%) of TV-watching smartphone users who say the same.
Read More2016 US Local Media Revenues By Channel [CHART]
Local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers.
Read MoreEffectiveness Of Humor In TV Commercials [CHART]
Funny TV ads appear to be more likable to consumers, but that does not necessarily make them more persuasive or effective, according to an Ace Metrix study released in July.
Read MoreMike's Hard Lemonade Commercial Social Media Chatter [INFOGRAPHIC]
Bluefin examined a pre-campaign period–when Mike’s Hard Lemonade spots weren’t running–and then an in-flight period when the campaign was in full swing.
Read MoreThe Connected 2012 Olympics Fan [INFOGRAPHIC]
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.
Read MoreTrusted Media Of North American Internet Users By Gender [CHART]
More than 45% of respondents in North America, including nearly 50% of female respondents, said they trusted television the most for news and information, followed by newspapers and then radio.
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