Posts Tagged ‘Television’
US Smart Phone, PC & TV Users, 2008-2012 [CHART]
The smart phone audience is creeping closer to PC audience levels.
Read MoreUS TV Ad Spending Growth [CHART]
TV ad spending growth rates in the US are outpacing the aggregate of all media.
Read MoreTV & Mobile Device Use By Generation [CHART]
Almost two-thirds of Gen Y (aged 13-32) smartphone owners report using their device while watching primetime TV, while 56% of Gen X (33-46) smartphone owners do the same.
Read MoreMobile Devices & Insomnia [CHART]
Tablet and mobile activities are as likely to keep device owners awake as are TV and computer activities.
Read MoreTime Spent By Chinese Viewing Online Video By Device [CHART]
There were 350 million online video watchers in China as of June 2012. That’s 40 million more people than the total population of the US last year.
Read MoreGoogle Enters The REAL TV Business
Google has announced it will be getting into the real TV business as part of its Google Fiber broadband Internet service.
Read MoreTop 10 TV Programs & Events By Social Chatter [TABLE]
The number of social conversations about TV on several leading social sites rose from just over 10 million in June 2011 to over 81 million by June 2012.
Read MoreCell Phones As A Distraction From TV By Generation [CHART]
38% of adult cell owners reported using their mobile device to keep themselves occupied during commercials or other breaks in a program.
Read MoreDemographics Of Cell Phone Owing TV Viewers [TABLE]
Half of all adult cell owners (52%) have used their phones recently for engagement, diversion, or interaction with other people while watching TV.
Read MoreSmart Phone Multitainment Behavior [TABLE]
Smart phone owners use their devices to interact with televised content at far higher rates than owners of more basic cell phones.
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