Posts Tagged ‘Television’
Millennials & Their Electronics, 2012 [CHART]
High-definition televisions had the highest rate of ownership among Millennials at 73%.
Read MoreTraditional TV Viewing By Generation, Q1 2011 – Q2 2012 [TABLE]
Young people are indeed watching less TV, but it’s not a seismic shift, yet.
Read MoreMultitainment Behavior By Device Pairs, Q2 2012 [CHART]
Consumers’ attention is more divided than ever as media multitasking becomes the norm.
Read MoreTime Spent Per Day With Major Media, 2009-2012 [CHART]
One of the curious qualities of fragmentation is that it yields audiences that appear large in aggregate form, but are actually smaller in real terms.
Read MoreBest Source For Marketing & Advertising, October 2012 [CHART]
US consumers and marketers alike cited newspapers and TV as the best source of marketing and advertising.
Read MoreTime Spent With Major Media, 2009-2012 [CHART]
Consumers spend twice as much time with desktop media as they do with mobile, but time spent with mobile is growing at 14 times the rate of the desktop.
Read MoreMultitainment: TV & Smart Device Multi-Tasking, November 2012 [TABLE]
Consumers aren’t just watching TV, they’re also checking email on their tablets, visiting social networks on their smartphones, and shopping.
Read MoreBudget Cuts To Fund Digital Video [CHART]
Fully 97% of more than 700 surveyed professionals from across the digital media industry report that their digital video ad spending is up this year.
Read MoreDigital Politics [INFOGRAPHIC]
This infographic from Pew Internet & American Life summarizes their research on the use of the Internet for politics.
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