Television Archives - Page 37 of 49

Device Ownership Among American Households With Children, 2010 & 2012 [CHART]

Nearly all households with kids ages 0 to 8 had computers and a large majority had web-enabled phones.

Technologies Through Which Mobile Americans Get News, September 2012 [CHART]

42% of US smart phone owners and 40% of tablet owners considered their laptop or desktop computers their primary news source.

Traditional TV Viewing By Generation, Q1 2011-Q3 2012 [CHART]

There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute, young people are indeed watching less TV, but it’s not a seismic shift, yet.

Live vs. Time-Shifted Television Viewing, Q3 2012 [CHART]

Americans are increasingly viewing time-shifted TV, and how that figures into ratings has recently become a more prominent topic of discussion.

SMB Local Advertising Spending By Medium, 2012 vs 2013 [CHART]

SMBs will devote 26.6% of their local ad budgets to newspapers (18.6%) and other print media (8%) this year.

Most Exciting Digital Marketing Opportunities In 2013 [CHART]

Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.

SMB Media Ad Buys, January 2013 [CHART]

Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still see the local paper as a valuable advertising medium.

Global Consumer Electronics Ownership, October 2012 [CHART]

Smart phone penetration climbed from 48% in 2011 to 58% in 2012, while tablet ownership rates almost doubled over the same period, going from 14% to 25%.

Planned Consumer Electronics Purchases [CHART]

The poll found that four devices topped the list of consumer electronics that respondents planned to purchase over the next 12 months—smart phones, PCs, HDTVs and tablets.

College Student Access To Select Media By Channel, January 2013 [CHART]

The 18-24 demographic is watching slightly less TV these days, and concurrently watching more internet and mobile video.