Posts Tagged ‘Television’
Social TV Behavior, Q1-Q3 2013 [CHART]
During Q3, 15.4% of adult respondents in the US and Canada claimed to post about what they’re watching, up from 12.8% in Q2 and 11.5% in Q1.
Read MoreUnaided Brand Recall For Online Video By Device, June 2013 [CHART]
Millennial video viewers recalled ads with less frequency than did Gen Xers, no matter what device was being used to watch content.
Read MoreTypes Of Online Video Viewed By Generation, June 2013 [TABLE]
Millennials were more likely to watch digital videos in almost all content categories than their older counterparts.
Read MorePay-TV & Streaming Service Subscriptions, December 2013 [CHART]
Three-quarters of American adults claim to subscribe to a cable (52%) or satellite (24%) TV service.
Read MoreTV & Mobile Multitasking Trends, November 2013 [CHART]
60% of smart phone and tablet owners surveyed during Q3 said they used their mobile device while watching TV, up from 52% in Q1.
Read MoreMillennials & Traditional TV, Q3 2012 vs Q3 2013 [CHART]
Millennials (18-34) who don’t subscribe to pay-TV appear to be increasingly relying on over-the-air (OTA) options as their main source of TV programming.
Read MoreAmericans Who Are Willing To Pay For Streaming Video By Device, September 2013 [CHART]
More than six in 10 respondents said they would prefer to watch TV or movies on their tablet or smartphone for free with commercials.
Read MoreStreaming TV & Movies At Home vs Out Of Home By Device, September 2013 [CHART]
One-quarter of internet users reported using their smartphones to watch streaming TV and movies while on the go, and nearly as many said the same about tablets.
Read MoreMulti-Channel Video Provider Subscription Trends, Q3 2012 vs Q3 2013 [CHART]
The top multi-channel video providers – representing 94% of the market – lost almost 27,000 subs in Q3, an improvement from a 50,000-strong loss in Q3 2012.
Read MoreConsumers' Primetime Video Programming Considerations, November 2013 [CHART]
Among 18-49-year-olds surveyed, a leading 47% said that their most likely consideration is what’s airing on TV at that time.
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