Posts Tagged ‘Television’
Daily Video Consumption, 2013-2021 [CHART]
The growing amount of time that people spend on their phones and tablets makes it easier to stream video or play video games in the bathroom. While some advertisers might find this viewing context unsettling, restroom ad specialists have described their viewers as a “captive audience.” Advertisers should think about their campaign goals before they flush away…
Read MoreTV Screen Use [CHART]
While TV devices have often been seen as a form of ‘traditional’ media by marketers, the reality is that some three-quarters of US households have an internet-connected TV.
Read MoreGeneration X Purchase Influencers [CHART]
TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981).
Read MoreMedia Consumption Of Millennials & Generation V [INFOGRAPHIC]
This infographic from VisionCritical compares the media consumption of Millennials to that of Generation V.
Read MoreGeneration X Video Consumption, 2017-2019 [CHART]
This year, eMarketer estimates that 52.1 million US Gen Xers—or more than than three-quarters of the Gen X population—will watch digital video at least once a month.
Read MoreConsumer Electronics Household Penetration Rates [CHART]
For the first time the three most-owned devices in US households are screen devices, says the Consumer Technology Association.
Read MoreViewers' Default Source Of TV Content [CHART]
More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior.
Read MoreAverage Net Promoter Score By B2C Industry [CHART]
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.
Read MoreOut Of Home TV Viewing By Generation [CHART]
Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.
Read MoreTime Spent With Mobile vs Television [CHART]
Americans are spending less time with most major media, with one major exception: smartphones.
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