Posts Tagged ‘Television Marketing’
Digital TV & Movie Viewers, 2012-2017 [CHART]
The number of US digital TV viewers will reach 145.3 million in 2017, up from 106.2 million in 2012.
Read MoreMultitainment Behavior By Generation, March 2013 [TABLE]
81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.
Read MoreMost Popular Television Network Tablet Apps, February 2013 [CHART]
31.7% of tablet owners said they had downloaded a network TV tablet app.
Read MorePay TV Tablet App Use, February 2013 [CHART]
26% of respondents with tablets had downloaded their service provider’s tablet app. But even of those who had downloaded the app, only 18% said they’d used it.
Read MoreINTERVIEW: Game of Thrones Author George R.R. Martin Speaks With Walt Mossberg [VIDEO]
AllThingsD’s Walt Mossberg and Kara Swisher interview the author of the “Game of Thrones” fantasy novel series, George R.R. Martin, as well as the television show’s creators, D.B. Weiss and David Benioff.
Read MoreTwitter Buzz & TV Ratings, March 2013 [CHART]
For 18-34-year-olds, an 8.5% rise in Twitter volume corresponds with a 1% increase in TV ratings for premiere episodes.
Read MoreTypes Of Streamed Mobile Video By Device, January 2013 [CHART]
The top three kinds of content for both smart phone & tablet users were movies, user-generated content (such as YouTube videos) and TV shows.
Read MoreBeyond Social Media: Simcity Fail, Dove's "Real" Beauty & NBA's Social Slam Dunk [PODCAST]
This week’s highlights: Electronic Arts’ Simcity Fail; Dove’s “Real” Beauty App; Old Spice’s Director Of Marketing: Mr. Wolfdog; NBA’s Social Slam Dunk & more.
Read MoreHow To Do A Comedy Promo Trailer: Louis C.K.'s HBO Oh My God Special [VIDEO]
This is a great example of how to do an effective promotional trailer for a comedy special. Louis C.K. pokes fun at the conventions of the traditional promotional trailer.
Read MoreHouse Of Cards Twitter Chatter [CHART]
Not surprisingly, the use of a #HouseOfCards hashtag is very low, considering Netflix has never promoted its use.
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