Television Marketing Archives - Page 14 of 21

Americans' Most Popular Types Of Websites, November 2013 [VIDEO]

Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).

How Americans Consume News, September 2013 [CHART]

And half of American Facebook users get their news there.

Value Of Live Anywhere Pay-TV, October 2013 [CHART]

Among adult pay-TV subscribers who also use a home broadband service, more than 8 in 10 feel that the ability to view live TV channels and programs on any net-connected device would be valuable.

Netflix Pirate-Sources Programming Decisions [VIDEO]

David Erickson discusses how Netflix uses sites like The Pirate Bay to identify what video content is popular in a market they are about to enter and to serve as a source of leads.

Twitter & Comcast To Offer Social Remote Control [VIDEO]

David Erickson discusses the partnership between Twitter and Comcast that will result in a social media remote control button that lets you change your television channel from a tweet or DVR an upcoming episode.

Most Popular TV Shows By On- & Offline Buzz, September 23-29, 2013 [TABLE]

The number of tweets about TV grew by 38% year-over-year in Q2 to reach 263 million, while the number of authors tweeting about TV grew by 24% to 19 million.

TV Viewers' Attitudes Toward Pay-TV, October 2013 [TABLE]

TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing sources in the next 5 years.

Most Effective TV Ads Of Q3 [TABLE]

Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.

Pay TV Subscribers By Channel & Age, June 2013 [TABLE]

Seventy percent of respondents shelled out for cable TV, while only 41% splurged on Netflix.

Breaking Bad's Social TV Integration [VIDEO]

Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.