Television Marketing Archives - Page 10 of 21

Millennials' Cable/Satellite TV Subscriptions, October 2013 [CHART]

While fewer than one in 10 millennials identified themselves as cord-cutters or “cord-nevers,” about three in 10 said they had reduced pay service within the six months before being queried.

TV Subscriptions Of US Millennials vs Xers & Boomers, November 2013 [CHART]

The proliferation of digital video has raised the specter of large-scale cord-cutting by Millennials.

TV Viewing Time By Programming, April 2014 [CHART]

7 in 10 TV households in the US use at least one on-demand service, whether that be a DVR, a Netflix subscription, or video-on-demand from a cable or telco provider,

Cord-Cutting Intentions, April 2014 [CHART]

Pay-TV households who stream TV series are actually less likely to cancel their pay-TV subscriptions than those who don’t stream.

Demographics Of Live TV Viewers, April 2014 [CHART]

The vast majority of Americans usually watch TV programming the old-fashioned way: live on TV.

Growth In TV-Related Queries On Google & YouTube, 2012 vs 2013 [CHART]

TV-related searches on YouTube were up 54% during May-December 2013 over the comparable year-earlier period.

Pay-TV Subscriptions Among Millennial Heads Of Households, Q4 2012 – Q4 2013 [CHART]

In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent decrease in the proportion claiming to have never had pay-TV.

HBO Effect: Female Babies Named Arya, 1996-2012 [VIDEO]

The name Arya surged in popularity with girls in 2011 and 2012, after the The Game Of Thrones premiered.

The HBO Effect: Babies Named "Khaleesi," 2010-2012 [VIDEO]

146 Khaleesis were born in 2012, making it more popular as a full name than Betsy or Nadine.

Ad Pros Who Have Used Twitter Ads For Social TV, December 2013 [CHART]

22% of US advertising professionals said they’d bought Twitter ads in conjunction with a TV ad campaign.