Posts Tagged ‘Telecommunications Marketing’
Consumers' Trust In Handlers Of Their Data, April 2014 [VIDEO]
Some 18% of online adults have had important personal information – such as their Social Security number, credit card, or bank information – stolen.
Read MoreUS Online Video Advertising Share By Industry, Q4 2013 [CHART]
Video advertising platform Videology reported that its consumer goods clients in the US were ahead of other verticals in Q4 2013 in serving digital video ads.
Read MoreConsumer Discomfort With Personal Data Access & Sharing, April 2014 [TABLE]
Close to half – or more – consumers indicate that they’re very or extremely uncomfortable with companies sharing their personal information.
Read MoreOnline Ad Campaign In-Target Rates By Vertical, Q1 2014 [CHART]
In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns.
Read MoreEuropean Mobile Users' Change In Trust In Organizations By Type, January 2014 [CHART]
Consumer trust in every sector monitored had fallen more than it had increased in the 12 months leading up to polling.
Read MoreWebsite Satisfaction By Industry, March 2014 [TABLE]
Social media fares worst, while financial institutions are among the top-rated.
Read MoreMobile Rich Media & Video Ad CTR vs Standard Banners, 2013 [CHART]
Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals.
Read MoreTop Industries By Branded Video Views Worldwide, 2013 [TABLE]
The consumer packaged goods industry saw the most video ad views, with over 2.22 billion.
Read MoreTV Ad Effectiveness By Category In 2013 [TABLE]
Casual dining tops the list this year, taking the top spot from Appliances.
Read MoreAd Performance Lifts From Top Audiences, Q4 2013 [CHART]
Targeting top audiences leads to a performance lift of 220%.
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