Posts Tagged ‘Technology Marketing’
US Online Ad Spending By Industry & Channel, 2014 [TABLE]
Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.
Read MoreUS Online Ad Spending Share By Industry & Objective, 2014 [TABLE]
US advertisers will collectively spend upward of $50 billion on digital advertising in 2014.
Read MoreB2B Technology Buying Decisions, May 2014 [TABLE]
There are typically 7 executives involved in technology buying decisions in the US.
Read MoreGlobal Mobile RTB Ad Volume Share By Content Category, Q4 2013 & Q1 2014 [CHART]
The entertainment and media industry claimed 37% of total mobile RTB ad spending on the SMX platform worldwide in Q1 2014.
Read MoreGlobal Mobile RTB Ad Spending By Industry, Q1 2014 [CHART]
eMarketer expects increases in US real-time bidding (RTB) digital display ad spending.
Read MoreUS Industry Reputation Ratings, April 2014 [CHART]
1 in 5 American adults believe that the reputation of corporate America has improved over the past year.
Read MoreUS Retail eCommerce Sales Growth By Product Category, 2012-2018 [TABLE]
Online spending on media such as books, music and video will continue to increase at the fastest rate.
Read MoreUS Retail eCommerce Sales By Product Category, 2012-2018 [TABLE]
Total US retail sales are expected to hit $4.732 trillion this year, with eCommerce sales reaching a greater-than-ever share of the total.
Read MoreOnline Ad Campaign In-Target Rates By Vertical, Q1 2014 [CHART]
In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns.
Read MoreWebsite Satisfaction By Industry, March 2014 [TABLE]
Social media fares worst, while financial institutions are among the top-rated.
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