Technology Marketing Archives - Page 3 of 16

Facebook Advertising Benchmarks [INFOGRAPHIC]

Infographic: Facebook Advertising Benchmarks

This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.

What Viewers Associate With Super Bowl Ads [CHART]

These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.

Information Sources For Making B2B Software Purchase Decisions [CHART]

Chart: Information Sources For Business Software Purchase Decisions

Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.

B2B AdWords ROI For 6 Industries [CHART]

AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.

Email Reading, Glancing & Scanning By Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

Google AdWords Benchmark Metrics By Industry [CHART]

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.

Americans' Positive Attitudes Toward Select Institutions [CHART]

In some cases, there are marked variations in the views that American generations have of key institutions in the US.

Internet Of Things Spending By Industry [TABLE]

The travel and hospitality industry leads spending on the Internet of Things technology.

Types Of News For Which Mobile Users Prefer A Browser vs An App, August 2015 [CHART]

For some activities, mobile users have a clear preference about app vs. browser usage.

Global Email Deliverability Rates By Industry, October 2015 [CHART]

Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.