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Posts Tagged ‘Tablets’

Millennial Voters Reliance On Mobile For News, October 2014 [CHART]

Some 53% of Millennials (18-34) agree that their primary source of news and information is their smartphone or tablet.

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US Search Ad Click Share By Ad Position & Device, Q2 2014 [CHART]

eMarketer expects 129.0 million US smartphone users to search via mobile browser or app on their phones this year.

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US Paid Search CTR By Ad Position & Device, Q2 2014 [TABLE]

CTRs were better for first-position paid search ads run in the US on smartphones, tablets and desktops, with respective rates of 4.9%, 4.3% and 3.2%.

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US Tablet Users & Penetration, 2013-2018 [CHART]

147.1 million people in the US will use a tablet of any kind at least monthly this year.

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US iPad Users & Penetration, 2013-2018 [TABLE]

Growth in the number of US iPad users was still nearly 30% last year, but this will plummet to 5.7% this year and continue dropping—quickly—through 2018.

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Online Newspaper Audience Share By Device, August 2014 [CHART]

Mobile-only news readers represented the largest portion of the digital newspaper audience, at 38% of the total.

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Video Viewing On Tablets, October 2014 [CHART]

Table ownership increased from 40% in 2013 to 50% in this year’s study.

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US eCommerce Benchmarks By Device, Q2 2014 [TABLE]

Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1).

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Frequency US Students' Technology Use For Schoolwork By Device, February 2014 [TABLE]

60% of child and teen internet users turned to a tablet for schoolwork.

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American Kids Who Own vs Use Mobile Devices, July 2014 [TABLE]

Among US children and teens ages 2 to 17, tablet usage peaked among 6-to-9-year-old kids.

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