Tablet Archives - e-Strategy

Video Impressions By Device [CHART]

Connected TV devices continue to account for the largest share of video ad impressions. Smartphones, which only a year earlier had accounted for the largest percentage of impressions, are steadily declining in share, cannibalized by connected TV devices.

Voice-Activated Device Use [CHART]

eMarketer’s latest forecast expects the number of smart speaker users to rise at a compound annual growth rate (CAGR) of 47.9% between 2016 and 2020, from 16.0 million to 76.5 million.

US eCommerce Metrics By Device, Q2 2015 [CHART]

Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.

Devices Use To Share vs Browse Travel Content, September 2014 [CHART]

51% of travel content social shares by US internet users took place through a smartphone or tablet.

Mobile Users Most Important Devices For Information, June 2014 [CHART]

Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year.

Tablet Commerce Metrics By Day Of The Week, Q1 2014 [CHART]

Mobile accounted for 10.5% of retail e-commerce spending last year.

US Mobile Video Viewer Metrics, 2012-2018 [TABLE]

Nearly half of the US population will use a tablet at least monthly in 2014.

Devices US Teens Use To Go Online At Home vs. Away, June 2013 [TABLE]

More than six in 10 13- to 17-year-olds reported using their game consoles at home to access the internet—just as many as were using their desktop computers to do so.

Global Net Online Ad Revenues By Company, 2011-2013 [TABLE]

Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.

Global Online Ad Revenue Share By Company, 2011-2013 [TABLE]

Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.