Posts Tagged ‘Sports Marketing’
Marriott Goes Virtual & GoPro Goes Pro [PODCAST]
Episode 66: David and BL discuss Facebook anonymity, the Hong Kong protesters, GoPro NHL deal, Marriott’s virtual reality play, and much more.
Read MoreContent On Which People Comment Anonymously By Type, June 2014 [CHART]
40% of US internet users said they had commented anonymously.
Read MoreEffect Of Notifications On Opening An App By Category, July 2014 [CHART]
Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up.
Read MoreHow People Buy Sporting Event Tickets, Q1 2014 [CHART]
Fully 37% of sports fans said they bought their tickets via mobile phone or tablet.
Read MoreFrequency Of Arranging Sporting Event Plans Via Mobile, Q1 2014 [CHART]
44% of US mobile phone users planned to go to a live sporting event this year, with football, basketball and baseball the most popular.
Read MoreContent Sharing By Category & Social Channel, Q2 2014 [CHART]
Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.
Read MoreWorld Cup 2014 Sponsor Brand Recall By Demographic, June 2014 [CHART]
Only 36% of American adults can correctly identify at least one official sponsor for the World Cup, with men significantly more able to do so than women (44% vs. 29%).
Read MoreUS News Consumers Top News Topics, June 2014 [CHART]
US news consumers (those who consume some type of news on a monthly basis) are most interested in national and local news (each at 57%).
Read MoreLeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]
Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.
Read MoreDemographics Of Fantasy Sports Players, May 2014 [CHART]
14% of US internet users ages 12 and older played fantasy sports, compared with 12% in 2012, totaling nearly 36 million players.
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