Posts Tagged ‘Sports Marketing’
Micromarketing: 3 Words
As information distribution channels proliferate and as more and more people consume information through an increasing array of media and devices, the importance of developing a micromarketing strategy only increases.
Read MoreNFL.com Redesign – Web 1.5
The NFL.com redesign can be classified as a Web 1.5 site, illustrating that pro sports seem loath to fully embrace the spirit of Web 2.0.
Read MoreNFL.com Redesign & Search Engine Marketing Blunder
When the redesigned NFL.com was unveiled, pro football bloggers everywhere cried because the new site broke their links to player profiles. How did the NFL stumble into this marketing blunder?
Read MoreBarry Bonds & The Flickr Effect – The End Of Iconography
There was no iconic image of Barry Bonds’ breaking of Hank Aaron’s career home runs record. Has the Flickr Effect killed iconography?
Read MoreGoogle's Problem With Paid Links
Google disapproves of paid links but some type of link buying actually helps improve the quality of their search results.
Read MoreThe Numbers Behind Joe Mauer's Rising Star
Minnesota Twins red hot hitting catcher Joe Mauer is creating a ton of interest online.
Read MoreMauer's Quickswing Relaunch
The Mauer Quickswing is an absolutely ingenious device created by Joe’s father, Jake Mauer II, to allow his sons to practice their swings indoors during Minnesota’s cold Winter months.
Read MoreJoe Mauer Plays Off Joe Green In New Twins Ads
The Minnesota Twins just released two spots for their new television advertising campaign and they’re available at their web site. One features Torri Hunter at a kid’s birthday party and the other features Joe Mauer in a take off of the 1979 Coke commerical featuring Pittsburg Steelers defensive end Mean Joe Green.
Read MoreSuper Bowl Searches
Super Bowl related searches provide a fascinating insight into search behavior in the wake of a perhaps singularly unique massive cultural touchstone event.
Read MoreSuper Bowl Commercials
Watching Super Bowl commercials have become nearly as much a spectator sport as the game itself.
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