Posts Tagged ‘Sports Marketing’
How Millennials Spend Their Free Time By Gender, May 2013 [CHART]
58% of Millennial men said they watch TV, with about 4 in 10 saying they listen to or play music.
Read MoreGoogle Glass & Attention Data
With Google Glass, Google may be creating a whole new set of data that has never existed before: Attention Data.
Read MoreBeyond Social Media: Nutella & Skittles Go Nuts [PODCAST]
This week: Nutella & Skittles go nuts, Hanes gets all destructive, Verizon demonstrates its services by partnering with a bear.
Read MoreIndustries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]
Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.
Read MoreOnline Social Video Ads Shared Worldwide By Industry, Q1 2013 [CHART]
Entertainment garnered the most social video shares in Q1 2013, which is unsurprising given the adeptness of the industry at creating video content.
Read MoreTop 10 Fastest-Growing US Industries, 2003-2013 [CHART]
The IBISWorld study examines annualized revenue growth over the past 10 years, coming to the conclusion that the fastest-growing US industries all share a common trait: they’re all online-based.
Read MoreBeyond Social Media: AP Twitter Hack, Kmart #ShipMyPants & Vibrating Underwear App [PODCAST]
This week: AP Twitterhacked; Kmart’s #ShipMyPants; April Blizzards; Boston Bombing Virtual Witch Hunts & Media Fails; Vibrating Underwear App; Amazon Originals; Cap’N Crunch Late Night; Rookie News Anchor Fail; Shiny New Stuff & Daily Numbers.
Read MoreSocial Video Advertising Shares By Industry, Q1 2013 [CHART]
Fast-moving consumer goods ad campaigns generated almost 8.7 million shares during the quarter, up 78.2% from Q4 2012, and representing 25.3% of all shares.
Read MoreSecond Screen TV-Related Behavior, April 2013 [CHART]
Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.
Read MoreBeyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]
This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.
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