Sports Marketing Archives - Page 10 of 31

Products & Services South Africans Buy Online, December 2013 [TABLE]

Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.

UK Mobile Sports Content Consumption By Age, March 2014 [CHART]

A sizable proportion of mobile users in the UK will utilize mobile phones to keep track of the World Cup action.

Devices UK Millennials Will Use To Follow The World Cup, May 2014 [CHART]

TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort.

GoPro Shark Attack & Twitter Relationship Surveys [VIDEO]

Episode 52 of the Beyond Social Media show: David Erickson & BL Ochman discuss the GoPro Shark Attack video as a marketing gimmick & Twitter’s social graph.

Where World Cup Fans Watch The Games [INFOGRAPHIC]

This infographic illustrates where soccer fans plan to watch the 2014 World Cup games.

World Cup Fans' Online Behavior [INFOGRAPHIC]

This infographic by RadiumOne illustrates World Cup fans’ cross-device usage and social media sharing.

Top Social Media Sites Western European Sports Fans Go For Sports Info, November 2013 [CHART]

In France, Germany and the UK combined, Facebook beat out Twitter as the leading social media site for sports information.

Millennial UK Consumers' Attitudes Toward Brands Sponsoring Sports, May 2014 [CHART]

UK millennial internet users studied—those ages 16 to 24—showed a strong preference toward official sponsors of sports events.

Affluents Expected Spending Changes, March 2014 [TABLE]

US affluent spending hadn’t completely rebounded: 45.0% of respondents were still being cautious with major purchases, saying they wouldn’t spend on any of the options listed.

Share Of Time Spent Online By Device & Content, January 2014 [VIDEO]

Time spent accessing the internet on smartphones matched online time spent with PCs in January.