Posts Tagged ‘Social TV’
Television Multitasking [VIDEO]
David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.
Read MoreDunkin' Donuts Monday Night Football Vine Ads [VIDEO]
Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.
Read MoreCentury 21 Posts Fake Craigslist Ad Selling Walter White's Breaking Bad Home [VIDEO]
David Erickson notes that Century 21 scored a real-time marketing success by placing a fake ad to sell Walter White’s home for the final episode of Breaking Bad.
Read MoreBreaking Bad's Social TV Integration [VIDEO]
Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.
Read MoreTablets Are The Second TV
Tablet owners report that 15% of their TV show viewing happens on their tablets, according to a new study commissioned by Viacom.
Read MoreSocial Media Marketing & Pop Culture
Online buzz about TV shows has an effect on show ratings.
Read MoreSocial TV – The Video/Social Media Dynamic
The manner in which people use social media while watching television is a dynamic I’ve been talking about for a while. This summary from Mashable of a social TV panel at South By Southwest yesterday addresses that dynamic.
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