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Posts Tagged ‘Social Commerce’

Amazon's Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]

During episode 47 of the Beyond Social Media Show, David Erickson discusses Amazon’s social commerce play; the NFL’s content marketing & The Simpsons LEGO episode.

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Sales Channels Used By UK Retailers, 2011-2013 [TABLE]

68% of UK retailers said they had a mobile presence in 2013, up from just 37% in 2011.

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Facebook's Global Social Commerce By Category, November 2013 [CHART]

Nearly all photography-related social commerce orders came from the network, and 94% of sports and recreation as well as pet supplies did, too.

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Global Average Order Value By Social Media Site, Q3 2013 [CHART]

Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.

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Mobile Ad-Friendly Shoppers & Social Media, March 2014 [TABLE]

About half of smartphone and tablet owners are willing to receive ads on their devices in exchange for services.

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Average Order Value By Social Referrer, March 2014 [CHART]

Facebook was dominant in terms of social traffic (63% share) – but Polyvore emerged with the highest average order value (AOV).

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Where Millennials Make Purchases After Seeing Products On Social Sites, Fall 2013 [CHART]

Nearly eight in 10 millennial internet users who made a purchase after seeing an item on Facebook shopped both online and in-store.

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Product Category Purchased By Millennials After Sharing On Social, Fall 2013 [TABLE]

US millennial internet users flocked to different social networks to post about different types of products they wanted to buy.

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Social Revenue Per-Visit, Q4 2012 vs Q4 2013 [CHART]

None of the major platforms’ revenue-per-visit (RPV) grew quite as quickly on a year-over-year basis as Tumblr: the network’s RPV shot up by 340% to $1.10 in Q4 2013.

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Likelihood Of Making A Purchase From A Social Network, January 2014 [CHART]

Almost 1 in 5 social network users will make a purchase directly through a social platform this year.

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