Social Commerce Archives - Page 2 of 7

Frequency Of Pinterest Users' Online Purchases By Category, March 2015 [CHART]

In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.

Most Influential Pinterest Categories For Purchase Decisions, March 2015 [CHART]

There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.

Psychology Of Social Commerce [INFOGRAPHIC]

This infographic illustrates six dynamics of the psychology of social commerce.

Amount Millennials Spend Via Social Commerce, Fall 2014 [CHART]

Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.

Attitudes Toward Social Commerce By Age, August 2014 [TABLE]

Despite many showing a desire for security around social purchases, about one-quarter of respondents said they wouldn’t hold back from buying via social.

Factors That Would Increase The Likelihood Of Social Commerce, August 2014 [TABLE]

Just 5% of US adult internet users had made a purchase on a social network such as Facebook, Twitter or Pinterest.

Social Commerce Prompts, September 2014 [CHART]

Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds).

Social Media's Purchase Influence, August 2014 [TABLE]

Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).

Average Order Value By Social Channel, Q1 2013 vs Q1 2014 [CHART]

Social traffic to e-commerce sites continues to underperform relative to search traffic but is gaining in some key areas.

Percent Of eCommerce Customers Driven By Social, Q1 2014 [CHART]

43% of US omnichannel retailers said less than 1% of online shoppers coming from a social network made a purchase while visiting the site.