Social Business Archives

CEOs' Most Strategically-Important Technologies, January 2015 [CHART]

Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.

Value Of Social Business To Organizations, July 2014 [CHART]

Almost 6 in 10 B2B respondents agreed that social business has positively affected their organization’s business outcomes.

eBay's Crisis Communications Disaster & AMC Catches Fire On Tumblr

Episode 49 of Beyond Social Media Show: eBay’s data breach crisis communications fail; former NBA player takes an Onion article for real; AMC debuts show on Tumblr.

Company Elements That Have Changed Due To Social Business, Spring 2013 [TABLE]

The primary way social media has advanced the customer-company relationship has been to increase visibility with prospects, cited by more than 90% of respondents.

Rise Of Social Business Use In Companies, 2012 [CHART]

Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.

Companies That Have KPIs To Track Their Digital Transformation, 2013 [CHART]

While 26% of respondents said their company had set key performance indicators (KPIs) to measure return on investment, 57% had not, and 17% simply did not know.

Corporate Cultural Barriers To Digital Transformation, 2013 [CHART]

Fifty-three percent of respondents said the top cultural barrier to digital transformation was competing priorities.

Importance Of Social Business By Organizational Area, July 2013 [CHART]

Social business is most important to marketing, branding, and reputation management, but customer service and audience engagement isn’t far behind.

Organizational Social Integration Rankings, July 2013 [CHART]

This year, 36% of the 2,545 respondents from 25 industries and 99 countries said that social business is very important to their business today, double last year’s 18% ascribing that level of importance.

Customer Insights Via Social Media, January 2013 [CHART]

4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.