Posts Tagged ‘Snapchat’
Trust In Social Media By Channel
According to Business Insider Intelligence’s annual ‘US Digital Trust Survey,’ LinkedIn is the most trusted social platform overall.
Read MoreDigital Marketing News This Week
Topics: The viewership of the dueling Trump/Biden Town Hall forums; an array of new Zoom apps; Google Analytics version 4; Coinbase’s no-politics policy; Alexa notifications; Apple pays hackers to hack; Snapchat’s LiDAR lenses; vintage downloadable cookbooks; a social media wellness check; funeral flyers;…and much, much more.
Read MoreSocial Media Universe
This excellent infographic from Visual Capitalist illustrates the user base size of the most popular social media channels, as measured by Monthly Active Users.
Read MoreDigital Marketing News This Week
Topics: McDonald’s new stop-motion 30-second spot featuring the Travis Scott Meal; Logofonts; Snapchat’s voting tools; YouTube Shorts; Kara Swisher’s Sway podcast; Patagonia’s pottymouth; Facebook’s failure to act; YouTube blocks iOS picture-in-picture mode; cool marketing tools; virtual reality statistics.
Read MoreSocial Commerce Has Yet To Take Hold
Only 30% of Americans have made a purchase from a social media site, according to a June 2020 survey by eMarketer.
Read MoreSocial Video Plans, 2020
With time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.
Read MoreTeens’ Favorite Social Media Channels
When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues.
Read MoreAverage Time Spent On Social Networks, 2015-2022
More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefiting in the same way.
Read MoreMillennials’ Social Media Use By Channel, 2018-2020
Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app.
Read MoreUS Internet Users By Generation [CHART]
eMarketer estimates that 79.2% of US Baby Boomers will be internet users this year—a substantial number, but lower than penetration for Gen Xers (93.1%) and Millennials (96.1%).
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