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Posts Tagged ‘Smart Phones’

American Hispanic Mobile Shoppers By Device, May 2012 [CHART]

Not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it.

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US Hispanics' Digital Media Use vs. Total Shoppers, August 2012 [CHART]

Hispanic consumers were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps.

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Multitainment Behavior In The US & UK, April 2012 [CHART]

As tablet and mini tablet uptake rises, the devices are becoming the primary companion screen alongside the television.

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Devices UK Children/Teens Use To Go Online, 2010-2012 [TABLE]

The penetration of tablets among UK children ages 5 to 15 grew from just 2% in 2011 to 9% in 2012.

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Western European QR Code Users By Country, July 2012 [TABLE]

In July 2012, comScore reported that there were 5.1 million QR code users in Germany, 3.3 million in the UK and another 3.4 million in Spain.

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Mobile Shopper Activities By Device Type, January 2013 [CHART]

Tablet owners are more than twice as likely to use their device for shopping as smartphone owners (44% vs. 20%).

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Prevalence Of TV Everywhere Service Use, January 2013 [CHART]

Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.

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North American Publishers' Mobile Apps By Device, 2011 & 2012 [CHART]

The iPhone and iPad were the No. 1 devices for which publishers developed mobile apps. Mobile apps are important to media companies across all devices, however.

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North American Publishers That Charge For Mobile Content By Device, October 2012 [CHART]

The iPad saw the greatest percentage of publishers charging for content across publication categories.

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Consumer vs. Professional Reviews' Influence Over Electronics Purchase By Device, September 2012 [CHART]

Shoppers were more likely to pay attention to consumer reviews than professional reviews across every product category.

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