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Posts Tagged ‘Shopping’

Top Frustrations Mothers Feel When Shopping For Family, June 2014 [CHART]

Overspending on extra, unplanned items was the most frustrating part of shopping for or with their family, cited by 51% of mothers.

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Use Of Apps In-Store By Age Group, July 2014 [CHART]

Overall, 41% of consumers reported using mobile applications while shopping in stores.

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Attitudes Toward Private Label Shopping By Generation, June 2014 [CHART]

Roughly one-third of Millennials agree that they get information from friends and family about store brands before trying them.

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Online Shoppers' Preferred Method For Researching & Buying Products, June 2014 [CHART]

Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.

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Millionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]

52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.

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Webrooming vs Showrooming, November 2013 [CHART]

78% of respondents reported Webrooming, or researching online before heading to a store to make a purchase.

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Use Of Mobile Tools For CPG Shopping, 2012 & 2013 [TABLE]

Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.

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Social TV Activities By Generation, December 2013 [TABLE]

The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV.

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Sources Consumers Use For Local Shopping, April 2014 [TABLE]

The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first.

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UK Online Shoppers & Buyers, 2011-2017 [CHART]

57% of UK digital buyers had used a click-and-collect service.

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