Posts Tagged ‘Segmentation’
Current & Future Marketing Impact Of Big Data Analytics, 2013 [CHART]
Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.
Read MoreTop Tactics To Improve B2B Email Marketing, March 2013 [CHART]
Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.
Read MoreMarketers, Data & Customer Loyalty, March 2013 [TABLE]
While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.
Read MoreMost Effective Email Segmentation Methods, 2012 [CHART]
Email list segmentation by demographics was the most popular technique used by marketers in 2012.
Read MoreEmail Marketing Techniques, 2012 [CHART]
85% of marketers are using list segmentation and targeting for their email campaigns.
Read MoreTop Operational Challenges To Multichannel Retailers, November 2012 [CHART]
Asked to name their top 3 operational challenges, 59% of retailers pointed to coordination with other channels to create a seamless brand experience.
Read MoreHow Companies Should Use Big Data & Analytics, April 2012 [CHART]
With the exception of budgeting and planning, most executives surveyed by McKinsey & Company in April indicated a sizeable gap in their use of Big Data.
Read MoreMost Valuable Conversion Rate Optimization Methods, November 2012 [CHART]
More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.
Read MoreTop 5 Email Marketing Priorities [CHART]
37% of email marketers are focusing on greater use of analytics in order to optimize their email communications.
Read MoreGmail In Search Will Extend The Reach Of Email Marketing
Google’s Gmail in Search trail could significantly extend the life of email campaigns.
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