Consumer Concerns With Retargeting Ads [CHART]

Chart: Consumer Retargeting Concerns

Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.

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Reasons For Cart Abandonment [CHART]

CHART: Reasons For Cart Abandonment

Cart abandonment is a major concern for online retailers, and according to new research, shipping costs and overall price are the two major factors that are causing digital shoppers to abandon their items.

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Global Consumer Data Privacy Concerns [CHART]

Chart: Global Consumer Data Privacy Concerns

Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them. Levels of concern vary widely across countries, with the US on the high end of the scale, with 6 in 10 concerned.

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