Seasonal Marketing Archives - Page 9 of 12

Holiday eCommerce Spending, 2011 vs 2012 [CHART]

Figures from the Chase Holiday Pulse show a similarly high level of activity during the so-called Green Week (Dec. 10-16).

US holiday retail ecommerce beat many expectations and showed double-digit growth on all of the crucial shopping days in November.

Among those intending to purchase holiday gifts, 51.3% of those under $15,000 think that at least one-quarter of their purchases will be discounted.

47% of US internet users planned to use reviews in their holiday shopping.

Reviews were the primary way US internet users would be using social media this holiday season for gift ideas.

Cyber Monday mobile purchases nearly double from 2011.

For the holiday season-to-date, $16.4 billion has been spent online, marking a 16-percent increase versus the corresponding days last year.

Retail CMOs expect a healthy 3.7% increase in holiday comparable store sales.

This infographic from Silverpop looks at tweets and check-in data for the top 10 retailers with most check-ins on Black Friday this year.

Just over two in five US internet users had already begun shopping for the holidays by October. But another two in five will be starting in November.