Posts Tagged ‘Seasonal Marketing’
Tide's Scary Vines: A Carrie Remake [VIDEO]
David Erickson discusses Tide’s #ScaredStainless Vine Halloween marketing campaign that illustrates scenes from classic horror films starring the brand.
Read MoreMobile & Social's Role In Holiday Shopping [INFOGRAPHIC]
This infographic from Offerpop via AllFacebook illustrates how people use mobile and social media during the holiday shopping season.
Read MoreHalloween Spending, 2005-2013 [CHART]
A combination of fewer celebrants and lower spending per celebrant means that spending on Halloween-related items such as decorations, costumes, and candy will be about $1 billion less this year than last.
Read MoreHoliday mCommerce Sales Share By Device, 2011 & 2012 [TABLE]
In March 2013, according to IBM, the iPad passed the iPhone as the largest driver of mobile traffic to retail sites.
Read MorePlanned Consumer Holiday Spending Changes, 2012 & 2013 [CHART]
Prosper Insights & Analytics found that as of July 2013, most US consumers planned to spend the same as last year during the holidays, with only 8.9% intending to spend more, down slightly from 2012.
Read MoreUS eCommerce Holiday Season Sales, 2011-2013 [CHART]
eMarketer projects that retail eCommerce holiday sales in the US will rise about 15% again this year, matching last year’s gains.
Read MoreMother’s Day Spending, 2007-2013 [CHART]
The average consumer will spend 11% more on Mother’s Day (Sunday, May 12), for an average of $169, with total spending expected to reach $20.7 billion.
Read MoreAverage Easter Spending, 2007-2013 [CHART]
The average Easter celebrant is expected to spend $145.13 on items ranging from candy to clothes for this year’s Easter holiday, basically unchanged from last year’s $145.28.
Read MoreTop Prompts For Trying New Fashion Retailers, March 2013 [CHART]
39% said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% from 2010.
Read MoreGetting Facebook Shares [INFOGRAPHIC]
This infographic by Mari Smith illustrates fourteen tactics to inspire people to share your content on Facebook.
Read More