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Posts Tagged ‘Seasonal Marketing’

Expected Benefits Of Participating In Small Business Saturday, November 2013 [CHART]

More than 3 in 4 small businesses who have participated in Small Business Saturday in the past plan to do so again this year.

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Holiday Retail Sales Trends, 2000-2013 [CHART]

The NRF is projecting 3.9% year-over-year growth in retail sales to $602.1 billion (with online spending growing by 13-15% up to a potential $82 billion).

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Thanksgiving Weekend & Cyber Monday Desktop eCommerce, 2012 vs 2013 [CHART]

This year’s Cyber Monday set new records, with numerous researchers proclaiming it to be the biggest e-commerce spending day in US history.

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Mobile Drove A Third Of Cyber Monday Orders In 2013 [CHART]

2013 Cyber Monday was the biggest day in e-commerce history. Online sales rose 18 percent compared to Cyber Monday 2012.

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US Retail eCommerce Holiday Sales, 2008-2013 [CHART]

eMarketer predicts 23.5% of all US retail eCommerce sales this year will take place in November and December, amounting to $61.8 billion.

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RNC's Historically-Inaccurate Rosa Parks Tweet & Amazon's Drones – Beyond Social Media Show [VIDEO]

Century 21’s Tryptophan Slow Jam; Chanukah ham; RNC’s Rosa Parks tweet; T-Mobile & AT&T’s Twitter fight; Dana Morales plays us all; Amazon Air drones for delivery; Facebook’s newsfeed algorithm tweak; GE’s 3D Printing Day; Apple buys Topsy; The Gap’s social listening & response; Verizon’s Mall of America Destination Store; some shiny new stuff & much more.

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Thanksgiving Weekend Shopping Trends, 2012 vs 2013 [CHART]

Traffic was up on Thanksgiving Day, while e-commerce sales hit new highs on Black Friday.

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Top Retail Tactics Expected To Yield Most Overall Holiday Sales, 2012 & 2013 [CHART]

38% of marketers saying that free shipping was the most effective tactic.

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Time Of The Year When Holiday Promotions Will Run, 2013 [CHART]

Only 13% of American CMOs planned to begin holiday promotions in 2013 earlier than they had the previous year.

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Major Retailer's Black Friday Search Surges Entirely Predictable [CHART]

This chart shows search volume from 2004 to present for Target, Walmart, Kmart and Kohls Black Friday search traffic.

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