Posts Tagged ‘Seasonal Marketing’
Top Influences Over Holiday Shopping, January 2014 [CHART]
48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.
Read MoreChristmas Day Mobile App Downloads Growth, January 2014 [CHART]
Christmas Day app downloads grew by 91% compared to the first 21 days of December, reaching a record-breaking level.
Read MoreHoliday Desktop eCommerce Sales Growth Through December 22, 2012 vs 2013 [CHART]
The growth rate for the holiday season through December 22nd stood at 10%. Even so, IBM reports a robust 16.5% increase in online sales on Christmas Day.
Read MoreHoliday Desktop Retail eCommerce Sales Through December 15, 2012 vs 2013 [CHART]
Mobile shopping may be on the rise this holiday season, but that doesn’t appear to be affecting desktop e-commerce sales.
Read MoreUS Holiday Average Retail Transaction Value, 2013 [TABLE]
Adobe reported that online retail holiday sales were up 18% on Thanksgiving, a whopping 39% on Black Friday and 16% on Cyber Monday.
Read MoreUS Holiday Retail eCommerce By Shopping Period, 2013 vs 2012 [TABLE]
Overall, for the period beginning November 1 and ending December 9, digital retail sales were up 9%.
Read MoreUS Parents Who Plan To Give Their Children eBook Capable Devices As Gifts, 2012 vs 2013 [CHART]
46% of US adults with children ages 2 to 13 who read ebooks planned to purchase a device on which their children could consume such content.
Read MoreHoliday Desktop eCommerce Sales Through Green Monday, 2012 vs 2013 [CHART]
Desktop retail e-commerce sales grew by 10% year-over-year on Green Monday (the Monday with at least 10 days until Christmas – typically the second Monday of December) to reach $1.4 billion.
Read MoreHow Smart Phone Owners Planned To Use Devices To Shop On Black Friday, October 2013 [CHART]
Nearly half of smart phone owners planned on getting coupons or other discounts via their devices to shop on Black Friday.
Read MorePrimary Mobile Channels Retailers Will Use For Holiday Marketing, 2012 & 2013 [CHART]
Retailers’ primary mobile efforts this year will focus around the comparatively unsexy channels of text messaging and mobile coupons.
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