Posts Tagged ‘Seasonal Marketing’
Affluents' Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]
45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.
Read More2014 Thanksgiving Weekend Shopping Intentions [CHART]
Some 61.1% of American adults will or may shop on Thanksgiving Day (Thursday), Friday, Saturday or Sunday, a similar expectation to last year, per the NRF.
Read MorePumpkin-Flavored Social Chatter [INFOGRAPHIC]
This infographic from Microsoft looks at social conversations people are having about pumpkin-flavored stuff.
Read MoreHoliday-Related Retail Spending, 2004-2014 [CHART]
The NRF is forecasting an increase in holiday spending of 4.1% this year to $616.9 billion in total sales, with online sales growth in the 8-11% range.
Read MoreThe Biggest Holiday Shopping Days [INFOGRAPHIC]
Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.
Read MoreMicrosoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]
Episode 67: David & BL discuss Microsoft CEO Satya Nadella’s outrageous suggestion that women rely on karma for raises; DIY invisibility; freelance terrorist hunters.
Read MoreBlack Friday Search Engine Behavior [CHART]
Some shoppers (29%) will start holiday shopping before Halloween.
Read MoreHow Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Read MoreAverage Back-To-School Spending Among Parents By Category, 2012-2014 [TABLE]
Among US parent internet users with school-age children and/or college students, average back-to-school spending on electronic devices was $529.
Read MoreWhen People Plan To Research vs Purchase Back-To-School Items, July 2013 [CHART]
Students and parents start to research their back-to-school needs long before stores notice an uptick in purchases.
Read More