Posts Tagged ‘Samsung’
Top Mobile Devices By Ad Performance, Q1 2013 [TABLE]
Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1.
Read MoreGoogle Glass & Attention Data
With Google Glass, Google may be creating a whole new set of data that has never existed before: Attention Data.
Read MoreCase Study: Samsung's Advertising Tactic To Drive YouTube Views To Super Bowl Commercial [VIDEO]
A case study of how Samsung uses rich media banner ads to drive views for the YouTube video of it’s Super Bowl XLVII commercial.
Read MoreTop Brands For Customers’ Emotional Engagement, February 2013 [TABLE]
A new study from Brand Keys measures customers’ emotional engagement with 375 brands across 54 categories, finding that Amazon is among the closest to an ideal score of any brand in its respective category.
Read MoreSocial Super Bowl XLVII [INFOGRAPHIC]
This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.
Read MoreUS Smart Phone Users By Generation & Manufacturer, May 2012 [CHART]
Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.
Read MoreBill Clinton Keynote Speech At CES 2013 [VIDEO]
President Bill Clinton’s keynote speech at the 2013 Consumer Electronics Show.
Read MoreSmart Phone Ownership By Generation [INFOGRAPHIC]
Gen Y is the most likely to own an iPhone. About 29% of the generation say they own one of Apple’s popular smart phones.
Read MoreTop 5 Global Mobile Phone Manufacturers, 2011 & 2012 [TABLE]
Samsung accounted for 29% of worldwide cell phone shipments in 2012—up five percentage points from last year.
Read MoreUS Tablet Traffic By Brand, October 2012 [CHART]
98% of web traffic on tablets came via an iPad.
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