Retail Marketing Archives - Page 89 of 126

American Hispanics' Social Shopping Activities, May 2012 [CHART]

While 48% of Hispanics involved social networking sites in their shopping activities, only 31% of non-Hispanics did so.

American Hispanic Mobile Shoppers By Device, May 2012 [CHART]

Not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it.

Beyond Social Media: Octogenarians Gone Wild – Taco Bell's Super Bowl Ad [PODCAST]

This week’s highlights include Octogenarians Gone Wild – Taco Bell’s Super Bowl Ad; No Pictures, Please; Everyday Effects; Cinegraphs, and much more.

CPG Coupon Distribution, 2008-2012 [CHART]

After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media.

Consumer Money-Saving Strategies, Q4 2012 [CHART]

22% of consumers – and 27% of 35-54-year-olds – had trouble affording regular groceries in Q4 2012, as “shopper sentiment” fell to its lowest point in 6 quarters.

Non-Traditional Retail Marketing, January 2013 [CHART]

Retailers have mostly favored hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and location-based social networking (29%).