Posts Tagged ‘Retail Marketing’
Activities Performed On Computers vs. Tablets vs. Smart Phones [CHART]
45% of consumers who use their mobile devices to shop report using the device to compare prices.
Read MoreConsumer Behavior & Mobile Marketing [INFOGRAPHIC]
This infographic from LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.
Read MoreWeekly Ads Drive Retailer Website Traffic: Walmart vs. Target [CHART]
On the release of the weekly ad, traffic spikes for Walmart and Target.
Read MoreOnline Marketing Success Factors [CHART]
Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.
Read MoreProduct Videos As Online Shopping Aids, March 2013 [CHART]
57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product.
Read MoreTop 10 Advertising Sectors In 2012 [CHART]
At roughly $16.3 billion – up 3% from $15.9 billion in 2011 – the retail sector accounted for more than 11% of total US ad spend (excluding FSI/PSA).
Read MoreWhy People Use In-Store Wi-Fi By Gender, Q4 2012 [TABLE]
More than nine in 10 American smart phone owners had used their device while at a physical store location.
Read MoreRetailers Benefiting From Showrooming, March 2013 [TABLE]
Among those who researched a product while at Best Buy, twice as many ended up purchasing the item at Target (20%) as did at Amazon (10%).
Read MoreEmail Volume Variance By Industry, Q4 2012 [CHART]
Email volume rose 5.4% year-over-year in Q4.
Read MoreMobile Advertising Post-Click Behavior, 2012 [CHART]
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.
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