Posts Tagged ‘Retail Marketing’
Moms' vs. Dads' Use Of Daily Deal Sites, February 2013 [CHART]
One-quarter of US moms saying they used daily deal sites, vs. 14% of adults in general.
Read MoreHow Stay-At-Home vs. Working Moms View The Internet, March 2013 [TABLE]
More than two-thirds of working and stay-at-home moms agreed that the internet has changed the way they get information about products and services.
Read MoreImportance Of Price By Gender & Category, July 2013 [CHART]
While 91% of women agree that good value for the money is more important than price, there are a number of categories in which a majority feel that it is extremely or very important to get the lowest prices.
Read MoreLikelihood Of Mobile Gas & Convenience Store Searchers To Decide, July 2013 [CHART]
Smart phone and tablet users who search for gas and convenience store information tend to be ready to act on what they find.
Read MoreTop 10 Most Effective Television Commercials Of Q2 2013 [TABLE]
AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.
Read MoreTop eTailers' Social Customer Service Performance, July 2013 [TABLE]
81% of the US’ top 100 online retailers are responding to customers on Twitter, and 80% are similarly responding on Facebook.
Read MoreShopping Research By Region, July 2013 [CHART]
North Americans appear to be more immune to professional recommendations than other shoppers around the world.
Read MoreMillennials' Preferred Shopping Method By Product Category, February 2013 [CHART]
Among those who purchased electronics and sports equipment/accessories, 38% and 45%, respectively, said they preferred buying these items online.
Read MoreMillennials' Daily Time Spent Shopping Online By Gender, February 2013 [CHART]
45% of Millennials said they spent 1 hour or more per day checking out retail-oriented sites.
Read MoreAttitudes Toward eCommerce Among Online Americans By Demographic, January 2013 [TABLE]
Both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity.
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