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Posts Tagged ‘Retail Marketing’

Geofedia – Social Listening By Place [VIDEO]

David Erickson discusses Geofeedia, a tool that curates social media posts by geographic location, making it particularly useful for retail and hospitality marketing, event marketing and crisis communications.

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US Retail Online Ad Spending By Objective, 2013 [CHART]

Retail marketers will invest 64.6% of their paid digital dollars in direct-response efforts this year.

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US Online Ad Spending Share By Industry, 2011-2017 [TABLE]

eMarketer expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.

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US Retail Online Ad Spending, 2011-2017 [CHART]

The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate.

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US Retail eCommerce Sales, Q1-Q4 2013 [CHART]

For the full-year 2013, total US retail eCommerce sales are expected to reach $262.3 billion, growing by 16.4% during the year.

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mCommerce Sales By Device, 2011-2017 [TABLE]

eMarketer predicts, tablet retail mCommerce sales will hit $26.05 billion, or 62.5% of US retail mCommerce sales overall.

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US mCommerce Sales, 2011-2017 [CHART]

eMarketer predicts retail mCommerce sales will reach $41.68 billion this year and by 2017, retail sales made on mobile devices will climb to well over $100 billion.

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US eCommerce Holiday Season Sales, 2011-2013 [CHART]

eMarketer projects that retail eCommerce holiday sales in the US will rise about 15% again this year, matching last year’s gains.

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Retail Marketing Business Challenges, August 2013 [CHART]

Asked to identify their top 3 marketing business challenges, almost half of retailers indicated that they can’t keep up with the new ways consumers are using technologies.

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US mCommerce Sales By Quarter, Q2 2010-Q2 2013 [CHART]

Mobile commerce spending accounted for almost 10% share of total e-commerce sales during the first half of this year.

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