Retail Marketing Archives - Page 53 of 126

US Apparel & Accessories eCommerce Metrics By Device, Q3 2012 & Q3 2013 [TABLE]

In 2012, tablets for the first time were responsible for a majority of US retail mCommerce sales, and that share will expand further in the coming years.

Performance Of CPG Mobile Ads By Distance To Store, Q3 2013 [CHART]

The performance of CPG ads targeted toward people near or in a store did best at middle distances, between 1 and 5 miles.

Social Engagement With Brands, December 2013 [TABLE]

Almost 1 in 5 consumers claim to have discovered a product through Pinterest, while YouTube videos have influenced a purchase at least once for 53% of respondents.

Mobile Shopping & Mobile Offers, December 2013 [TABLE]

61% of respondents have performed at least a single shopping-related task on their mobile phone, and 36% have shopped on their smartphone at some point during the last 3 months.

Hispanics & Online Coupons, December 2013 [CHART]

About 7 in 10 Hispanics use coupons found on social media sites, making them almost 30% more likely than the average US consumer (54%) to do so.

US Retail mCommerce Sales, 2011-2017 [CHART]

By 2017, mobile will account for 26.0% of US retail eCommerce sales (which exclude travel and event tickets), up from 19.0% in 2014.

Near-Field Communication Growth, November 2013 [CHART]

The percentage of mobile phone owners in the US who say their device has near-field communications (NFC) technology has doubled since last year.

eCommerce Growth By Product Category, 2013 [CHART]

eCommerce sales were expected to grow by almost 30% in 2013, compared with only 6% for total sales.

Americans Who Have Purchased Products via Computer vs Mobile by Category, September 2013 [CHART]

Though less common, more than half had Completing a purchase via mobile at some point.

Online Product Research Via Computer Or Mobile, September 2013 [CHART]

87.3% liked using their computer for online shopping best, with just 7.4% choosing tablets and 5.3% choosing smart phones.