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Posts Tagged ‘Retail Marketing’

US Online Video Advertising Share By Industry, Q4 2013 [CHART]

Video advertising platform Videology reported that its consumer goods clients in the US were ahead of other verticals in Q4 2013 in serving digital video ads.

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US Retail mCommerce Sales, 2012-2018 [TABLE]

In 2013, retail mCommerce—which includes products and services ordered on mobile devices, including tablets—increased 70.0% to reach $42.13 billion.

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US Retail Sales By Channel, 2012-2017 [TABLE]

In 2013, retail represented 27.0% of nominal US gross domestic product (GDP), up from 26.8% in 2012.

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US Retail Sales, 2012-2018 [CHART]

Total retail sales in the US topped $4.53 trillion in 2013, and ecommerce accounted for a significant portion of that growth, up 16.9% in 2013.

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North America’s 10 Most Valuable Retail Brands, 2014 [CHART]

Walmart is not only North America’s most valuable brand, it’s the world’s.

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IKEA's Pop Up Store – Tokyo [VIDEO]

David Erickson discusses IKEA’s twist on the pop up store in Tokyo during the Beyond Social Media Show.

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US Desktop-Based Retail eCommerce Spending Trends, Q1 2000-Q4 2013 [CHART]

Desktop-based e-commerce growth was 13% for 2013, though online retail’s growth overall was a point higher when factoring in mobile, which grew by 23% year-over-year.

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Social TV Activities By Generation, December 2013 [TABLE]

The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV.

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Coupons' Influential Over Brand Choice, April 2014 [CHART]

Some 44% of respondents reported that coupons are very (26%) or extremely (18%) influential in their choice of a specific brand of product.

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Sources Consumers Use For Local Shopping, April 2014 [TABLE]

The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first.

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