Retail Marketing Archives - Page 38 of 126

Online Ad Spending Estimates By Industry, May 2014 [CHART]

Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.

US Retail Online Ad Spending, 2012-2018 [CHART]

The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018.

US Online Ad Spending Estimates By Industry, May 2014 [CHART]

Mobile accounts for slightly more than 35% of digital ad budgets this year.

Share of Online Video Ad Views By Vertical, Q1 2014 [CHART]

CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.

Top Types Of Financial Services & mCommerce Sites Visited By Mobile Italians, November 2013 [TABLE]

Nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012.

Experiences That Influence The Purchase Decisions Of Affluents By Generation, Q1 2014 [TABLE]

Around nine in 10 US affluent internet users said that when it came time to buy, past experiences played a significant role.

Affluents Expected Spending Changes, March 2014 [TABLE]

US affluent spending hadn’t completely rebounded: 45.0% of respondents were still being cautious with major purchases, saying they wouldn’t spend on any of the options listed.

US Online Ad Spending By Industry & Channel, 2014 [TABLE]

Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.

US Online Ad Spending Share By Industry & Objective, 2014 [TABLE]

US advertisers will collectively spend upward of $50 billion on digital advertising in 2014.

Where Smart Phone Users Search For Local Info, January 2014 [TABLE]

Smart phone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.