Retail Marketing Archives - Page 37 of 126

UK Prestige Beauty Online Sales By Category, 2013 [TABLE]

Digital sales accounted for just 6.2% of total prestige beauty sales in the UK last year, totaling £102 million ($159.38 million).

Consumer Comfort With Communicating With Brands By Channel, June 2014 [CHART]

93% are comfortable getting contacted from brands and suppliers via email.

Products & Services South Africans Buy Online, December 2013 [TABLE]

Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.

Frequency With Which South Africans Make Online Purchases, December 2013 [CHART]

Digital buying wasn’t too frequent of an activity, with just 4.0% and 16.3% of internet users saying they did so once a week or month, respectively.

Influences Over Completing Purchases, June 2014 [CHART]

Consumers aged 20-40 in the US and UK were asked to rank the factors that would make them most likely to complete the purchase of a product or service, with sales and competitive pricing (61%) by far their most critical.

US Consumers’ Brand Recommendations, June 2014 [CHART]

Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall.

The Mobile Consumer [INFOGRAPHIC]

This infographic from vouchercloud illustrates the many facets of the mobile consumer.

Millionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]

52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.

Instagram Penetration Among Social Brands By Industry, March 2014 [CHART]

Some 30% of socially active brands have an Instagram profile as of March 2014.

US Affluents Who Research Online & Buy In-Store vs Online, Q1 2014 [TABLE]

Digital didn’t appear to play a major role in US affluent internet users’ research or purchase processes when buying luxury items.