Posts Tagged ‘Retail Marketing’
College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.
Read MoreCorporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]
Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.
Read MoreHow Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Read MoreUS Retail Sales By Category [CHART]
Americans spend $600 billion a year on groceries, the largest retail category by far. Less than 1% of those sales occur online.
Read MoreMost Recent Method Used To Redeem Mobile Coupons, June 2014 [CHART]
More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.
Read MoreEnterprises' Most Desired Online Capabilities, August 2014 [TABLE]
Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.
Read MoreInfluence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]
Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.
Read MoreMarketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Read MoreEmail Subscriber Activity By Industry, Q2 2014 [CHART]
Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.
Read MoreChanging Marketing Media Mix, August 2014 [CHART]
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
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