Retail Marketing Archives - Page 17 of 126

Fastest-Growing Retail eCommerce Categories, 2014 [CHART]

eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.

2014 Retail Email Marketing Benchmarks [CHART]

Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments.

How People Feel About Paying With Wearable Devices, December 2014 [CHART]

The wearables explosion is ticking closer, particularly with the release of the Apple Watch, and estimates for the market are huge.

Devices People Use To Search For Local Info, March 2015 [CHART]

Some 49% of US adults point to their smartphone as the device they most commonly use when looking for local information online.

Mobile Website Visits by Industry, 2014 [CHART]

Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe.

Interest In Activities You Can Do Using Mobile Wallets, March 2015 [CHART]

Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.

Click-Through Rate For US Facebook Ads By Industry, Q4 2014 [CHART]

Clickthrough rates (CTRs) for US Facebook ads showed impressive growth throughout 2014.

US Retailers Paid Search Metric Growth For Text vs Product Ads, Q4 2014 [CHART]

US retail paid search clicks for Product Listing Ads and Bing Product Ads combined rose 50.8% year over year in Q4 2014, vs. 6.4% for text ads.

Interest In TV Commerce, March 2015 [CHART]

Roughly 7 in 10 US adults who have a TV or other device connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to them.

Subject Line Abuse

You see it all the time, unfortunately: Subject lines that are designed to trick, rather than entice you, to open the email.