Posts Tagged ‘Retail Marketing’
Website Content Engagement By Desktop Or Mobile, August 2015 [CHART]
Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).
Read MoreUS Department Store Sales, 2004-2014 [CHART]
Department stores are having to adjust their business strategies for the digital age.
Read MoreSmart Phone Activities By Generation, July 2015 [CHART]
The only activity of those identified for which smartphones are the primary device is social media use.
Read More2015 Holiday Shopping Trends [INFOGRAPHIC]
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
Read MoreFacebook Advertising Benchmarks, Q1 2015 [CHART]
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Read MoreHow Consumers Find Out About New Products, July 2015 [CHART]
Consumers’ top purchase influencers are also their top sources of new product awareness.
Read MoreConsumer Attitudes Toward Product Videos, February 2015 [CHART]
Among US digital video viewers polled, 62.5% said that companies using video marketing understood how to reach their customers.
Read MoreMost Influential Ad Types Among Hispanic Shoppers, July 2014 [CHART]
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
Read MoreSMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]
More than 7 in 10 US SMBs are buying some type of digital services today.
Read MoreTop Customer Experience Channels, June 2015 [CHART]
Face-to-face communications ranks as easily the most important customer experience channel today.
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